When a jersey patch deal isn’t just a jersey patch deal

Early Monday morning, just before Media Day began, the Brooklyn Nets announced a “jersey patch” deal with Alibaba, the Chinese e-commerce giant headed, of course, by Joe Tsai…We’re proud to announce @AlibabaGroup as our official jersey patch and technology partner. pic.twitter.com/hn451HrRS8— Brooklyn Nets (@BrooklynNets) September 28, 2026This deal differed substantially from other patch deals, which have gone for as much as eight figures per season. In the past,