How energy drinks and liquor will help pay for a bigger NCAA tournament

To help protect college athletes from vices like vodka and Red Bull, the NCAA has long banned advertising of such products during broadcasts of its championship events, including the NCAA basketball tournaments.The NCAA once even nixed a proposal by 5-Hour Energy to sponsor the name of a bowl game, leading that bowl game to go out of business. But times have changed, starting July 1, when the governing body for college sports opened the door for spirit and energy drink companies to advertise tel