Rob Roper: $10,000 bribe undercuts Vermont brand

Editor’s note: This commentary is by Robert Roper, the president of the Ethan Allen Institute. Before moving to Vermont in 1998 he was senior copywriter for Young & Rubicam Advertising in New York. He lives in Stowe.
If I held up a cookie and said, I’ll give you five bucks to eat this, what would your initial reaction be? More than likely, either “what’s wrong with it,” or “what’s the catch?” If it were a perfectly good cookie, why would I have