Drawing attention: Vermont gets its first tourism branding

A new Vermont tourism logo and branding was unveiled July 30, 2026. ProvidedMost Americans already like Vermont. The challenge is getting them to actually visit.State tourism officials hope a new logo and slogan, which they unveiled last week, will entice more people to book a trip by highlighting Vermont’s landscape and its many local artists. The logo is a “Vermont” wordmark with hand-drawn letters shaped after Camel’s Hump and other geographic features, and the motto