Utah's Cotopaxi doing good business by doing good
SALT LAKE CITY — For Davis Smith and his team at Cotopaxi, the Utah company's motto of "Gear for Good" goes far deeper and wider than any tagline constructed to lure socially conscious, outdoorsy types.It's a concept so built into the business' DNA that to extract it would, according to Davis, "implode the entire brand."And that critical, structural underlayment of ensuring that people's lives are being bettered at every touchpoint — whether they're sewing a Cotopaxi daypack, working
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