UTA is a great transit name, why change it?

When the founders of Google first developed a search engine in 1996, they named it "backrub."The idea was that the program looked at "back links" to understand and rate a website's importance, according to Businessinsider.com.A year later, they rebranded as Google. It was supposed to be Googol, after the large number that includes a 1 followed by 100 zeroes, but one of the founders misspelled it, and the misspelling stuck.Corporate and cultural history hangs on such seemingly trivial things, but