Qualtrics tools driving business successes, and much more

SALT LAKE CITY — While the preponderance of attendees at this week's Qualtrics user summit were a veritable who's who of the top national and international brands, the company's earliest customer group of academics was also well represented.Among an agenda of celebrity speakers Thursday — including composer Lin-Manuel Miranda, skate legend Tony Hawk, NBA legend Magic Johnson and a surprise appearance by Monica Lewinsky — were two scientists performing work using Qualtrics data