Andrus stoking the fire under Utah's Traeger grills
SALT LAKE CITY — To the casual observer, it may be hard to see how headphones for hipsters have anything in common with high-end, wood-fired grills, but serial entrepreneur Jeremy Andrus not only sees them as closely akin, he's making a habit of turning one-time niche consumer products into moneymaking juggernauts.
And the key, he says, whether it's a Skullcandy headphone or Traeger grill, is addressing customers' desires before they realize what they've been missing.
"When you look at Sku
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