24-11-2020 17:15 via kvoa.com

With America getting spicy, Cholula is snapped up for $800M

With millions dining at home for safety and a swing to the spicier side in the U.S. in recent years Cholula, the hot sauce with the distinctive wooden cap, has become a very valuable brand. McCormick & Co., the spice maker that dominates U.S. grocery shelves, said Tuesday that it was buying Cholula for $800 million. McCormick made a notable tilt toward the hot sauce shelf three years ago when it acquired Frank’s RedHot, the preferred fuel for heat Buffalo wing recipes. The acquisition
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