NBA content to be available on Alibaba platforms in China
NEW YORK (AP) — NBA content will be available on Alibaba’s platforms for the first time through an expanded partnership between the league and Chinese e-commerce company.
The league says Wednesday that programming such as game highlights and classic NBA games will be among the content available on the new “NBA Section” to the nearly 700 million Alibaba consumers. There will also be an enhanced online shopping experience for Chinese customers.
The content will be available
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