Malls struggle while airport stores thrive
More retailers are focusing on winning customers at the one place where people reliably shop: airports.
When it comes to shopping, malls are struggling but airport stores are soaring.
More big brands are opting to invest in airports, hoping travelers will give in to impulse buys.
Research firm NPD Group found on average travelers have nearly an hour of free time in an airport before their flight and that translates to about 30 minutes of shopping time.
Airport shoppers are attracted to unique o
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