Gillette is woke now? When brands try to keep up with the times

Gillette has come under fire after releasing a commercial that draws on the #MeToo movement to challenge “toxic masculinity.”/ GILLETTE
NBC NEWS – You won’t see a single razor in Gillette’s new one-minute, 49-second advertisement, “We Believe.”
The ad, which addresses toxic masculinity and the #MeToo movement, inverts the brand’s famous tagline, “the best a man can get.”
Instead, it poses a challenge to men, asking, is it the best?
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