Dior stokes outrage with new ad for fragrance called Sauvage
LOS ANGELES (AP) — A new ad for a Dior men’s fragrance called Sauvage has sparked outrage for its use of Native American culture and symbols.
The French luxury goods company posted a trailer Friday of a Native American dancer and promised more details about the fragrance on Monday. Another post, on Instagram, noted the campaign was developed along with Native American consultants. But the ad continued to receive heavy criticism for being insensitive and having an offensive name.
Sauv
Read more »