Decision 2020: The texting election

(NBC News)  With just weeks before election day efforts to reach voters digitally are intensifying."If there is a screen in front of you, the campaigns are going to use it to reach you, whether it's television, social media, right through your phone through text messages," says Cameron University's Professor Richard Longoria.Texts are particularly potent because the average American checks their phone about 100 times per day.Some are even calling this year "The Texting Election."Texts from