Comcast beats Fox in Sky auction with $39B bid

LONDON (AP) — British regulators say Comcast has beat 21st Century Fox in a rare auction that allowed both sides to bid for European broadcaster Sky.
After three rounds of bidding behind closed doors, Comcast offered the higher price of 17.28 pounds ($22.58) per share, the equivalent of nearly 30 billion pounds ($39 billion). Fox offered 15.67 ($20.47) per share.
The regulator, the Takeover Panel, set up the auction to reduce uncertainty for Sky. It now gives Sky shareholders a firm bid to