World Domination Chronicles Sub Pop's Rise, Fall, and Rise

Gillian Gaar's deep dive into Sub Pop's history is a treat for the label's hardcore fans.by Dave SegalCelebrating its 30th anniversary this year, Sub Pop is an unusual record label in many ways. First, it's rare for an indie label—even one with major-label shareholders—to last that long without losing quality control. Second, the Seattle corporation operates with a self-deprecating sense of humor (the iconic LOSER T-shirt, the slogan "We're not the best, but we're pretty good," etc.)