Starbucks CEO Howard Schultz Explains #RACETOGETHER Mess In Leaked Memo

Starbucks CEO Howard Schultz Explains #RACETOGETHER Mess In Leaked Memo




URGENT MEMORANDUM


FROM: Howard Schultz, CEO


TO: Marketing, Promotions, Legal


RE: #racetogether


Guys, guys, guys. Let’s walk this back.


This whole crazy thing is all a biiiiig misunderstanding. Sure, we’re taking some hits in the press—we’ve been there before, and it is what it is—but
that’s not what bothers me. W