Putting the 'B' in iHop

by Sean NelsonTo market, to market, to buy a small b.
Apparently, according to Twitter, anyway, the International House of Pancakes is changing its name. But TO WHAT? Here's what we know so far: As of Monday, June 11 (note: it is unclear whether the date of this announcement was chosen because it's one day before my birthday, which is also the birthday of Anne Frank and George H.W. Bush), iHop will become iHob. Could it simply "b" a short term promotion designed to inspire free media "content" s