Amazon's New Actual Bookstore: Is It a Trick to Lure in Technophobes?

Amazon"We're not a regular giant retailer. We're a cool giant retailer!"
Today's Ouroboros: Giant everything retailer and alleged bad employer Amazon has opened a brick 'n' mortar bookstore in Seattle. It's got a very... clean look: a limited selection of books positioned cover-first on the shelves, with little placards featuring reviews you could read on the website. It's a blank slate to read all kinds of irony onto, but the history of its location is its own microcosm of the shifting book ind