UC Davis Women’s Basketball Selected For Advancement Program

DAVIS (CBS13) – The UC Davis Women’s Basketball team was picked to participate in the NCAA Women’s Basketball Advancement Program for the 2018-19 season.
The goal of the program is to raise awareness of the sport and increase attendance. The 30 participating schools will work with marketing and branding leaders in in order to grow the game by using social media, digital advertising, student marketing, season ticket marketing, public relations planning, and event presentation.
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