Millennials Behind Latest California Wine Industry Boost
LODI (CBS13) — California wine growers and producers are enjoying a boost in wine sales and they say much of that is due to millennials.
Wine producers and growers in Lodi say they aren’t surprised and welcome the increase for the billion-dollar business.
Last year sales of California wines were up with sales of $34 billion. This growing trend experts say is due to a new generation of consumers who are buying more and drinking it up.
“We farm over 110,000 acres of wine grapes a
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