Spice Spat: ‘Old Bay’ Maker Sues Company Over ‘New Bae’ Seasoning

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PITTSBURGH (KDKA) — It’s the battle of the bays.
Old Bay seasoning maker McCormick and Company is suing Pittsburgh-based Primal Palate. The lawsuit alleges trademark infringement and other claims over their seasoning called “New Bae.”
“We were surprised to receive it because we filed for a trademark on New Bae back in November of last year,” said Bill Staley, co-owner of Primal Palate.
(Photo Credit: KDKA)
Bill and his wife,