Pittsburgh Penguins Team With TikTok In First-Of-Its-Kind Partnership

By: KDKA-TV News Staff
PITTSBURGH (KDKA) — The Pittsburgh Penguins are teaming up with TikTok for a first-of-its-kind partnership aimed at growing their social media presence.
According to the Penguins, the partnership is the first in which the short-form video app will be working with a professional sports franchise in order “to create custom content for advertising purposes outside of the platform.”
The Penguins’ Vice President of Digital Andi Perelman said in a stateme