Macy’s Reviving Toys ‘R’ Us Online And With Store-Within-A-Store Concept

By Jordan Valinsky, CNN Business
(CNN/KDKA) — Toys “R” Us is getting another lease on life thanks to Macy’s.
The two companies are partnering to sell toys on Macy’s website. The brands are also opening Toys “R” Us shop-in-shops at 400 department stores next year.
It’s the second attempt to revitalize the Toys “R” Us brand within three years. This relaunch is new owner WHP Global’s first significant strategy shift for the toy store