Levi’s CEO: Don’t Put Your Jeans In The Freezer

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(CNN) — Levi’s CEO Chip Bergh has some tips for jeans owners: Don’t freeze your jeans. And don’t put them in the washing machine.
Bergh turned heads and noses at a May 2014 event when he announced that he had never washed the pair of 501 Levi’s jeans he was wearing at the time. He still hasn’t washed that now-10-year-old pair of jeans, Bergh admitted on CNN Business’ Markets Now live show with Alison Kosik on Thursday.