CBS Unveils New Brand Identity Across All Platforms And Divisions

NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements of the brand’s rich history, it was announced today by President and Chief Marketing Officer Mike Benson.
The updated brand identity for entertainment programming debuted on the network this week in advance of the upcoming fall season. Viewers can expect to see it rolled out acros