14-03-2017 19:34 via feeds.bizjournals.com

Adidas sets 47 percent North American sales goal

Adidas on Tuesday gave its answer to one of the most important questions in the sportswear business: Is the company's momentum in the critical North American market a fad? Or permanent?The company definitively signaled it believes the latter. At an investor day at its German headquarters, Adidas said it wants North American sales to climb 47 percent by 2020 to $5.3 billion.Adidas struggled in North America as recently as 2014, but it's been on an upswing, fueled by a consumer shift to casual,&he
Read more »