RIP Juice: The Juicing Trend Is Officially Over

A juice from Grass Roots JuiceryEater reports that once hugely popular (and similarly ubiquitous) juice company Organic Avenue has abruptly shut down all its locations after service yesterday. And while the chain had been struggling financially for over a year, it’s hard to deny that OA’s closing seems like a harbinger of doom for one of the most prevalent food trends of the last few years: juicing.
Following on the heels of the frozen yogurt and cupcake trends, juice seemed to have