Jalapa Jar wants to replace your bagel with breakfast tacos

Jalapa Jar is just one of the many small food businesses in Brooklyn with big dreams. Their ambitions, though, extend beyond simply building a salsa empire. They want to change the way New Yorkers eat breakfast, and supplant the staid bagel with spicy breakfast tacos.
“We can’t knock the New York staple,” says owner Tommy Byrnes. “But we hope to convert New Yorkers from the bagel.”
Jalapa Jar’s new shop at 384 Schermerhorn Street, near Atlantic Terminal and th