It’s Star Wars Season

For the first time in the history of the world, we are in the second consecutive year of a Star Wars film release. This is no small deal. There aren’t many other film franchises that resonate with people on such an emotional level—I love the Marvel movies but they don’t create benchmark memories the way Star Wars films historically have. I’ll never forget the feeling in my stomach just last year, as I sat fully-reclined in a mid-level seat, in a j