Goodbye, American Apparel

The youth culture of the early 2000s didn’t produce any artists worth remembering, but we did make two really good brands, Vice and American Apparel. Those companies are us: antiauthoritarian capitalists obsessed with being cool and monetizing that coolness. While Vice is doing fine (with $400 million in the bank from Disney on a valuation of $4 billion), American Apparel is going out of business, more or less, bought last week by Canadian company Gildan Activewear, who will be closing all