Dokonoko: Letting The Clothes Do The Talking

“The word ‘dokonoko’ is a Japanese saying without a direct English translation. It’s a simple expression of curiosity that raises a profound set of questions about identity and origin.”
This is the idea behind new Brooklyn-based label Dokonoko—launching in February during fashion week—with its duo of female founders looking to bring a sense of bold, graphic Tokyo fashions to girls across the borough.
The concept is courtesy of graphic designer Reina Sugi