Op-ed: Stop worrying about being too aggressive

While I’ve been labeled as too aggressive many times during my long career, there’s a wide gulf between aggressive and offensive.
Frankly, I’ve always believed that it’s easier to tone down aggressiveness than it is to teach it.
Along similar lines, many salespeople fret over running the risk of alienating a prospect by being too aggressive. Know this: it’s better to be too aggressive than not aggressive enough.
Try to explain to me why a prospect should get angry