War Stories: Your best marketing tool

I think we can agree that positive word-of-mouth is one of the best marketing tools any business can have. To get this to work, you need what I like to call “war stories” that are affirming. These are customer experiences about doing business with you that are so compelling they want to share the story with their friends and colleagues. For that to happen, you truly need to have over-the-top customer service that consistently exceeds expectations. When I owned my printing franchise,