The Tesla Effect

The NNBW asked northern Nevada leaders to define the Tesla effect. Read what they had to say. “I define the ‘Tesla effect’ as a positive shift toward changing Reno’s national perception for the better. The New York Times, Wall Street Journal, Bloomberg Business, and many other national publications have written about Reno’s emerging neighborhoods, such as Midtown, downtown, and the Fourth Street corridor. And this is due in large part to our booming technology indu