Redfin aims to redefine region’s real estate

Redfin, the real estate brokerage firm with a Seattle-style business twist, has entered the Reno-area market.Billed as “the next-generation real estate brokerage,” the Redfin business model relies on advanced technology combined with real estate agents who are paid a salary, benefits and bonuses based on customer satisfaction, rather than commissions.The result, according to the company, is more emphasis on customer service.“Redfin’s values are really about putting the customer first (i