Old becomes NEW again

Before Midtown was Midtown, it was considered the next best place to open a business for owners who couldn’t afford Downtown rents. Early business owners “saw it as the only viable district left,” said Eric Madison, an entrepreneur and president of Roofdog LLC, plus a MidTown District board member and mentor with The CUBE @ Midtown (a business incubator). “It’s on the main thoroughfare, so it became the de facto next place to expand and revitalize.”During the