Dunce paves college path

Dunce wears a different hat than your average college planning consulting firm. “I wanted to work with quirky students, ones that are maybe not good in the classroom but gifted otherwise,” says Alexandra Ellison, founder and chief dunce at the year-old Reno startup. “My job is to sit down with these kids and talk about all their options. Sometimes I’m the first person who shows them there are multiple p