Driving sales

In 2010, father-son snack food innovators Dave and Sam Marson set a very high bar — by creating a bar all their own. When the Carson City maker of baked goods sold under other vendors’ labels faltered, the company rebranded as Nature’s Bakery and moved into producing and selling its own brand of healthy fig bars for retail sale. Self-funded from the get go, the Marsons developed their own product line and shipped out sampling packs to buyers at mainstream and natural foods gro