‘Rolling out’ and Lexus drive ‘Live Up To It’ program to extremes

 
 
Photo credit: Brianna Devons
Rolling out and Lexus have partnered for the remarkably dynamic “Live Up To It” program designed by rolling out to celebrate adventurous Black Americans breaking barriers in their respective fields while introducing the luxurious all-new 2024 Lexus GX. Kavata Swimwear founder Nate Fluellen and Oyster Expedition founder Woodie White are “living up to it” and inspiring others to do the same.
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