Generational Divide: Why age matters when it comes to gift cards

A new report found a generational divide when it comes to gift card purchases."If you are giving a card to a millennial, they prefer to have a general purpose card, where they could be used almost anywhere," said Claes Bell, CFA, Bankrate.com banking analyst. "Whereas older consumers preferred a card for a specific restaurant, a specific store, some business that they like to go to, so there's a little bit of a disconnect there generationally."Millennials essentially want cash on a card. I guess