Vera Bradley announces 'modern' rebranding

FORT WAYNE, Ind. (WANE) - The brand behind the iconic paisley print announced Thursday it is shifting gears to a fresh look.Vera Bradley, the Fort Wayne-based bag, luggage and lifestyle brand, is looking to restore its relevance as the company "modernizes for today's customer", according to a press release.A new product line, unveiled Thursday morning, "celebrates customers’ unique sense of style and encourages self-expression."Zooey Deschanel for Vera Bradley
According to the release, the