What really happened on Black Friday and Cyber Monday for some online stores

A day after Black Friday — and its best Thanksgiving sales day ever — Deny Designs decided to do something radical: Stop discounts for two days. The theory was that a sale wasn’t necessary, especially after offering a 50 percent discount for four hours on Thanksgiving.
“Is it more beneficial to do a sale from a profitability standpoint or have full price for those two days? Maybe our top-line revenue won’t be overwhelming, but our profitability will out perform