Small businesses can feel bigger effects from a PR disaster

Halfway through Valentine’s Day, florist Ajay Kori realized he was in the midst of a disaster.
His company wasn’t going to be able to deliver many of the promised roses and other flowers by the end of the day. Angry customers started venting online, posting negative reviews of UrbanStems on sites like Google and Yelp. It was a public relations nightmare.
When a small business has a crisis, it can in some ways be more vulnerable than a behemoth like United Airlines, which got plenty o