Pinnacle Buying Boulder Brands For About $710 Million
NEW YORK (AP) — Pinnacle Foods is buying Boulder Brands for about $710 million in a move that adds a line of health and wellness food brands to Pinnacle’s offerings that include Birds Eye frozen foods, Duncan Hines frosting and cake mixes.
The deal announced Tuesday comes as food producers try to meet changing consumer tastes, which trend toward healthier offerings.
Boulder Brands Inc., based in Boulder, Colorado, makes Smart Balance as well as brands including Udi’s, Glutino g
Read more »