New Ad Technology Begs Question: Is Big Brother Selling You Out?

(CBS) — Did you know while you’re driving down the highway advertisers may be tracking you? Does this sound a little Big Brother-ish?
CBS 2’s Dorothy Tucker shows you how it involves billboards, cameras and your cell phone.
With today’s billboards, you can literally be a target on the road.
“The camera is very, very small,” said Jeff Tan, vice president of strategy at Posterscope USA.
He’s talking about a camera that was on a billboard recently along I-8