Emerging From Shadows, Pot Industry Tries To Build Brands

DENVER (AP) — Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine.
As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there’s a scramble to brand and trademark pot products.
The celebrity endorsements are just the latest attempt to add cachet to a line of weed. Snoop Dogg calls his eight strains of weed “DANK FROM THE DOGGFATHER HIMSELF.” Nelson&rsq