Boulder Tech Startup Plays Big Role In New Star Wars Movie

NEW YORK (AP) — The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing “Force” behind the launch of hundreds of toys and other items related to the film. One of those includes an invention of a Boulder tech startup– BB-8.
The massive marketing blitz, which Disney has named “Force Friday,” spans all kinds of media and included an 18-hour global “unboxing” streamed live on YouTube. Meanwhile, major