Why Mars Inc. is telling its story after decades of avoiding the spotlight

Stephen Badger may seem like your typical Gen Xer. But his story is more than a century old. Like any fourth-generation leader in a family business, Badger is looking to the future and courting change to help his company evolve. But unlike most family businesses, his strategic shifts entail a $35 billion global business empire — about Bolivia’s entire gross domestic product, give or take a billion or so.The great-grandson of founder Frank Mars and son of heiress Jacqueline Mars, Badg