Southwest Airlines, Lyft announce new partnership

Southwest Airlines and Lyft are new partners in travel on the air and on the ground.  The partnership is a big boost for Lyft, which has been aggressively trying to catch up to its larger competitor Uber for the past couple of years. Southwest (NYSE: LUV) said information for requesting a ride with Lyft should appear in the airline’s mobile app within four hours of a flight that a customer may have booked on Southwest.  The messaging on the app will encourage South